Category «Readers»

Thanks, Mum (Mistake #76)

I’ve written about ingratitude previously in Mistake No. 48 so perhaps it’s only fair gratitude gets a turn.  I am not suggesting you do not thank your mum. She wiped your bottom once, after all. But I am suggesting you consider doing it in person rather than in an article.  If thanking someone is the …

Stating what you want (Mistake #28)

Usually, in a cover letter: “I want to share my story with readers…” That much will be obvious, if you are proposing an article about your story to an editor. Besides, what about what the editor and readers want? Rather than state what you want, state what you’re offering and ask the editor whether she …

Something for Everyone (Mistake #4)

So here’s a fictitious and slightly OTT example of something I used to do a lot, still slip up on occasionally, and see a bit in the work of new writers, especially in travel articles. “Nicetown-on-Sea has something for everyone… Foodies will drool over the delights at Pedro’s continental deli on the High Street, but …

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